In a world of digital Candy Marketing agencies, many are highly focused on the latest platforms and technologies. However, it’s important to find an agency that specializes in your industry and understands its unique challenges. For candy marketers, that means choosing an agency that understands consumer behaviors and how best to reach them.
Despite the COVID-19 lockdown, many consumers are still seeking sweet indulgences. To make the most of these opportunities, brands need to focus on creative ways to market their products. Unlike the traditional candy ads of the past, today’s digital advertising is highly targeted to specific demographics and platforms.
Sweets for Success: How Candy Marketing Elevates Digital Strategies
Some candy companies have turned to more health-conscious strategies, such as releasing small-portion sizes or touting the amount of antioxidants in certain chocolates. While these tactics may help boost sales in the short term, it can be difficult to maintain a balance over time.
Others are relying on their brand’s ties to nostalgia and holidays. For example, Skittles is embracing its heritage as a Halloween staple by running TV ads featuring classic monster and zombie characters. This approach may not work for all brands, but it’s a great way to grab attention during the holidays.
Brach’s found a gross, yet uniquely effective way to market their candy corn this year. By introducing turkey-dinner-flavored candy, the brand earned over 6 billion impressions online. That’s beyond their wildest dreams!